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Two lanes of work for personal injury firms

An injury firm can hire us for its organic search work, for its ad management, or for both lanes at once. The organic lane covers landing pages, the Maps entry and a fact sheet about the firm. The paid lane covers ad copy, keyword lists, and a running count of calls and forms on up to three platforms.

Both lanes read from one timing sheet so that a searcher who sees a search link, then a listing, then an ad is told the same thing each time.

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What each lane carries

Open either lane for its full description, or turn to the posted prices.
Practice pages and Maps

Organic Growth

Organic work for an injury firm: separate pages for car accident, truck accident and slip and fall work, a Maps entry that matches the website, and plain facts about the firm, written so AI assistants can use them. The attorney reads and signs off before anything goes live.

The first plan opens at $495 a month The opening search plan is framed on twenty-five landing pages, and a call fills in the rest.

Walk through the organic workOpen the search price board

Set up under this plan

  • One landing page per practice area the firm lists
  • Maps entry and website agreeing on every detail
  • Calls and forms counted against the page that drew them
  • A month-end report short enough to read in one sitting
One lane at a time

Paid Ads

Paid campaigns for an injury firm: ad copy written for the practice areas and service areas the firm chooses, tracking that stores no case details, and negative keywords that keep job-seeker searches away from the budget.

The first plan opens at $895 a month Managing one platform costs $895 monthly, and the clicks show up on that platform's own bill.

Read the ad lane detailsOpen the ad price board

Set up under this plan

  • Ad copy that the attorney approves before launch
  • Call and form tracking that keeps case facts out
  • Negative keywords checked against real incoming searches
  • A one-page monthly summary by ad group

Where the figures sit

Choosing which lane opens first

The lowest posted figures: search work from $495 monthly, ad management from $895. Four search plans are posted, counting the opening one, and three ad plans, which differ only in how many platforms they cover. Every plan's monthly price can be read on the pricing page.

The organic lane tends the pages an ad will point to, so a firm with no landing page for a practice area has little for an ad to land on. A firm whose pages already read well can open the paid lane beside them. Either way, the search lane and the ad lane are described in full on their own pages.

No startup fee sits on our invoice and no term is signed. Clicks are a separate bill: each platform sends it to the firm's own payment method.

Before the lanes are opened

Does a firm need pages before it needs ads?
An ad needs a place to send a visitor. With no page yet for a practice area, the organic lane opens first. Where pages already read well, the paid lane can start alongside.
Can the paid lane grow one platform at a time?
Start with Google Ads, then add Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) as a second or third lane whenever the firm likes. The monthly price changes only when a platform is added.
Which plans include a website?
Gold and Platinum carry the website, which we design and look after. With the opening plan and Silver the firm keeps its own site, and what a firm site holds is laid out on the website design page.

Tell us which lane fits your firm

Begin with a few lines in the contact form: practice areas and cities, plus a weekday and half hour for the CEO's ring, if a call suits.

What should the first pages cover?

Name the practice areas your firm handles, the cities and counties it serves, and the referral sources it already has. Keep every name and every fact about a person's situation out of the message: this inbox is for marketing questions, and writing to us forms no attorney-client relationship.

Tell us about the firm and its practice areas

Say which practice areas you want found, which cities you cover and who already sends you referrals. A few lines will do. Please leave out the names and details of anyone's situation: nothing sent here is confidential, and it creates no attorney-client relationship.

A slot is optional. The call is about marketing only, so please keep legal questions and the details of any person's situation out of it.

The slot for our call

No slot chosen yet. Untick the box to skip it.

Open half hours are labeled for the zone you choose, and the call goes to the phone number typed above.

Time the route from search to phone call

Tell us the practice areas your firm handles and the cities it serves. We plan the order in which a searcher meets each page, the Maps entry and each ad, and the attorney signs off on every piece.

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