Review management for personal injury law firms
Review management works like a detector set into the road at the Maps listing: it notes what is arriving and keeps the listing level with the rest of the route. For injury firms we draft the request the front office sends and the replies the attorney approves, and we keep every client detail out of both.
A review is its writer's own text. The reviewer decides what it says, and what the firm may say back is the attorney's call and the state bar's.
A reply that confirms nothing
The steadiest reply on a Maps listing tells a reader nothing about the reviewer. None of our drafts says the reviewer was a client, none names a practice area page and none repeats a word the reviewer wrote about their own situation. They say thank you in neutral words and point to the firm's intake number.
Every draft goes to the attorney ahead of posting. Rules for lawyer advertising are set by each state and are the attorney's to follow, so the attorney can trim a draft, replace it or choose to skip a reply.
This work sits beside the Maps listing work, because the reviews sit on the very listing that carries the categories and service area. The calls that listing sends are counted under lead generation.
The pieces of review management we run
- Requests
A single request note for the front office
We draft a short, neutral note asking for an honest public review on the firm's Google Business Profile. It hints at nothing a reviewer should write and goes out in the same words to every recipient.
- Replies
Reply drafts built to reveal nothing
A draft thanks the reviewer and omits the reviewer's name, any client status and every detail of a situation. The attorney approves or edits it before it appears.
- Listing care
A profile kept level with the website
Categories, service area, hours and the intake number on the profile are compared with the website each cycle, so each new review arrives on a listing whose details match the pages.
- Cycle note
A monthly read of what arrived
A short note tells the attorney how many reviews came in, which listing they reached and which drafts are waiting. It rates nobody and forecasts nothing.
Review moments and what we draft for each
| Moment on the listing | Draft we prepare | Wording kept out |
|---|---|---|
| A request goes out | A note asking for an honest public review of the firm's listing | Hints about what the reviewer should say |
| A new review appears | A reply for the attorney's approval | Any sentence confirming the reviewer was a client |
| A reviewer mentions a practice area | A thank-you that repeats no detail | The practice area, or anything about the situation |
| A review sits on another listing | A note for the front office saying where it appears | A public argument or correction |
| The monthly note is due | A count of reviews that arrived and drafts still waiting | Star-rating pledges and forecasts |
How a review request and reply move through a cycle
Pick the listings that gather reviews
The attorney names which Google Business Profile listings should be asked for reviews, and every other listing is left alone.
Draft one request for the front office
One neutral note is drafted and held for the attorney's sign-off. The front office then sends that exact text to every recipient.
Prepare replies as reviews come in
Each reply is readied for the attorney's approval. It confirms nothing about the reviewer and repeats no detail.
Lay the listing beside the site
At cycle end the profile is compared with the website, and any drift in categories, service area or the intake number is set right.
Rules every review draft follows
- The request goes to everyone it is sent to in identical words, with no sorting by who might say what.
- No reply confirms a reviewer was ever a client.
- No reply repeats a detail the reviewer mentioned.
- No draft suggests what a reviewer ought to write.
- No reply is posted before the attorney gives the go-ahead.
- Reviews are called reviews and nothing else.
- Replies carry the firm's intake number and nothing about fees, offers or speed.
Review beliefs that need a correction
Said at the partner meetingOnly satisfied people should be sent the request.
What the timing sheet showsChoosing recipients by what they might say is review gating, and we build none of it. The same note goes to every recipient.
Said at the partner meetingA thank-you reply should name the person and the case.
What the timing sheet showsA reply should confirm nothing: no name, no client status, no practice area. Our drafts stay neutral on purpose.
Said at the partner meetingThe front office can post replies as they come to mind.
What the timing sheet showsWhat a firm may say in public is the attorney's call and the state bar's, so each draft waits for the attorney's approval.
Asked by attorneys about review management
Will your team compose reviews for us to post?
May a reply say the reviewer was a client?
Which platforms does the work cover?
Is there a way to get an unwelcome review removed?
Does the review work show up as its own plan?
Tell us which listing holds your reviews
The contact form takes the listing's name along with your own details, and a call slot if you add one, at which time the CEO phones.
What should the first pages cover?
Name the practice areas your firm handles, the cities and counties it serves, and the referral sources it already has. Keep every name and every fact about a person's situation out of the message: this inbox is for marketing questions, and writing to us forms no attorney-client relationship.
Time the route from search to phone call
Tell us the practice areas your firm handles and the cities it serves. We plan the order in which a searcher meets each page, the Maps entry and each ad, and the attorney signs off on every piece.
The crossing drawn below is artwork and promises nothing about your phones.