About an agency built around injury firms
This agency sells marketing to personal injury firms: search pages, Maps entries, website work and ads, with the intake line and the contact form tallied at the far end. It speaks to the managing attorney, the office manager and the intake desk, and it stays on the marketing side of every sentence it writes.
Where our work stops
We write about where a firm is, which practice areas it lists and how to reach it. We do not write about the law, about anyone's situation or about what any firm has done for anyone. A searcher who lands on a page we built finds a firm's name, its cities and its intake line.
Bars in different states word their advertising rules differently, and the attorney answers to them. So pages, ad groups and review replies wait for the attorney's reading, and the attorney alone settles the words a firm uses for itself.
Four habits behind the timing sheet
- Sign-off
The attorney reads first
A draft stays a draft until the attorney has read it: pages, ad groups and review replies all hold at that point.
- Privacy
Tracking that stays shallow
Call and form counts note which page or ad produced a contact and store nothing about anyone's situation.
- One sheet
Lights set together
One sheet of practice areas and cities feeds the search link, the Maps entry, the page and the ad together.
- Counts
Reports a managing attorney can read
A monthly summary shows calls and forms against the page or ad group that drew them, in a few lines.
Who the work is meant for
Our services are built for small and mid-size injury firms that handle car accident, truck accident, motorcycle and slip and fall work, along with any other practice area the firm names. A firm brings its own list of practice areas and the cities it serves, and we turn that list into pages, a Maps entry and ad groups.
For the whole route in order, the marketing page walks it from the search link to the phone.
What a firm brings to the first conversation
- The practice areas that the firm names for itself
- The cities and counties it serves
- The phone line and form that receive contacts
- The name of the attorney who approves wording
- Login details for any listing or ad account already open
- The website address, if a site is already running
What a firm asks us first
Does this site give legal advice?
Who runs the plans on our side?
Do you name other firms on your pages?
Is there a startup fee?
Reach out with your service list
Fill the contact form with your practice areas and cities. A weekday and half hour added there will bring the CEO's call.
What should the first pages cover?
Name the practice areas your firm handles, the cities and counties it serves, and the referral sources it already has. Keep every name and every fact about a person's situation out of the message: this inbox is for marketing questions, and writing to us forms no attorney-client relationship.
Time the route from search to phone call
Tell us the practice areas your firm handles and the cities it serves. We plan the order in which a searcher meets each page, the Maps entry and each ad, and the attorney signs off on every piece.
The crossing drawn below is artwork and promises nothing about your phones.