AI search optimization for personal injury law firms
AI search is the newest crossing on the route. Someone types a request into an assistant, which reads pages before it composes an answer. Our AI search work for injury firms makes the words on the firm's website and Maps listing exact on three points: the cities served, the practice areas that have pages, and the intake number.
No promise is made that an assistant will mention the firm. We supply one consistent set of sentences for any assistant to read, and the attorney signs off on every one.
One more lamp on the mast arm
An assistant composing an answer pulls from the firm's site, its Maps listing and any other page that names the firm. If two of those sources give different cities or a different number, the reply has no steady line to quote. Setting each source to agree with its neighbor is offset work, the same as every other light on the route, and AI search simply adds one more lamp to the arm.
The job begins with pages the firm already has. We tighten the wording on your practice area pages, line the Maps listing up beside them, and write Strategic Content Assets each month that describe every city and county in matching terms.
Each state sets its own rules for law firm advertising, and keeping to them is the attorney's job. Our AI search copy reaches the attorney before anything is published, and a line the attorney or the bar would rather not see repeated by a summary tool comes out.
What gets timed for an assistant
- Firm facts
One reference sheet behind every page
Firm name, cities and counties served, practice area page names and the intake number are kept together on a single sheet. Each page we write is compared with it, so an assistant finds the same spelling and service area wherever it reads.
- Scope lines
Opening sentences that name their own territory
Every page for car accident, truck accident, motorcycle or slip and fall work begins by naming its area and the cities it is for. That opening sentence still makes sense if an assistant lifts only that line.
- Listing match
A Maps listing that mirrors the website
On the Google Business Profile, categories, service area and the intake number are set to echo what the website says. When two sources agree, an assistant has a single version to repeat.
- Contact path
A single doorway to the front office
The contact page spells out the intake number and the form. A landing page form has three boxes: who is writing, an email address and a number to ring. Nothing on any page asks a visitor to narrate a situation.
Where an assistant reads and who signs it off
| Source an assistant reads | Line we set there | Who gives the nod |
|---|---|---|
| Truck accident page | An opening sentence naming the page's area and the cities it covers | The attorney |
| City or county page | The place, the practice areas offered there, the intake number | The attorney |
| Maps listing | Categories, service area and number matching the website | The managing attorney |
| About page | The firm name plus any attorney names the firm elects to show (we add none) | The attorney |
| Contact page | The intake number and the form, worded as on every other page | Front office, then attorney |
One turn of the AI search timing sheet
Collect the firm facts from the front office
A short list does it: firm name, cities and counties, the practice area pages, the intake number. We turn that list into the reference sheet.
Write sentences an assistant can lift whole
Scope lines go onto practice area and city pages. Each one names the firm, its territory and its intake number, with no word about the law or about any person's situation.
Bring each listing into step with the site
The Maps listing, the contact page and the footer are laid beside the sheet. Wherever one has drifted, we set it back in line.
Pass the wording to the attorney
Each edit goes to the attorney first. Whatever the attorney marks up becomes the starting point for the next cycle.
What the page set should say outright
- The firm name has a single spelling on the website, in the listing and on each page we add.
- Each practice area page names its area and its cities in the opening sentence.
- Cities and counties served show up as readable text, not only inside images or menus.
- The intake number is printed in a single format, wherever it shows up.
- Statements about the firm come from wording the attorney has approved.
- Nothing asks a visitor to narrate a situation or hand over facts.
- No page tells a reader what a court or a statute does.
Three notions about assistants to set straight
Said at the partner meetingAssistants need a separate site made just for them.
What the timing sheet showsAn assistant reads the pages a visitor reads. The job is sharpening those pages, not constructing a twin site.
Said at the partner meetingPublish enough text and the firm gets named.
What the timing sheet showsNo agency can promise a mention, and ours does not. We keep the firm's text accurate and consistent, and each assistant chooses its own reply.
Said at the partner meetingAn assistant fills in whatever the site leaves out.
What the timing sheet showsA missing city or practice area is a gap in the timing sheet. We write the line in, so the page states it outright instead of leaving a blank.
Questions a managing attorney brings to AI search
Will an assistant mention my firm once this is done?
Do you write legal explanations for assistants to pick up?
Which plan holds the AI search work?
Is the text read by the attorney before it is live?
Do I need to assemble a long document about the firm?
Set the first light for AI search
Send the form to start the AI search work, or choose a half hour in it and the CEO phones when that time arrives.
What should the first pages cover?
Name the practice areas your firm handles, the cities and counties it serves, and the referral sources it already has. Keep every name and every fact about a person's situation out of the message: this inbox is for marketing questions, and writing to us forms no attorney-client relationship.
Time the route from search to phone call
Tell us the practice areas your firm handles and the cities it serves. We plan the order in which a searcher meets each page, the Maps entry and each ad, and the attorney signs off on every piece.
The crossing drawn below is artwork and promises nothing about your phones.