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Personal injury lawyer SEO guides for injury firms

These personal injury lawyer SEO guides take the route one stretch at a time. Each page covers a single part of the marketing an injury firm buys, from the Maps entry to the ad platforms, and says what we build and how it is counted.

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Reading the route in order

Want the full route first? The marketing overview sets each light in order and shows how one is timed to the next.

Open a single page when you are working on one stretch only. Pages about the Maps entry and the website sit near the front of the route, ads sit at the far end, and reviews and links run alongside the whole of it. Each of these personal injury lawyer SEO guides ends with questions a firm may ask before it hires us.

Every page here describes marketing only, and the attorney reads the copy, ads and review replies we write before any of it runs.

Every stretch of the route, one page apiece

Pick the part your firm is working on, and read that page by itself.

  • Marketing

    How search, Maps, the website, ads and review replies are timed together into one plan for an injury firm.

  • Keyword List

    The real searches behind injury-firm phone calls, sorted by traffic class, with the phrases to hold back until the attorney decides.

  • Local SEO

    Maps listings, service areas and a page for each city, set so a firm appears across the places it serves.

  • AI Search

    One consistent set of firm sentences, so an assistant meets the same cities, practice areas and intake number wherever it reads.

  • Content

    A steady monthly set of pages about a firm's practice areas and cities, each read by the attorney before it appears.

  • Reviews

    Review requests and neutral reply drafts for a firm's Maps listing, with no client detail anywhere and the attorney reading each reply first.

  • Lead Generation

    Pages and ads built around the firm's own phone line and form, with each call and form tallied against its source.

  • Link Building

    Local sites pointed at an injury firm's own practice area and city pages, with every outreach note held for the attorney's sign-off.

  • Website Design

    An injury firm's site built as the third signal head: its own template for each practice area and city, an attorney page the firm edits, and one clear contact page.

  • Google Ads

    Google Ads as the fourth signal head on an injury firm's route: an ad group for each practice area and city, kept in the firm's own account.

  • Bing Ads

    How Bing Ads (Microsoft Advertising) fits an injury firm's route, and what we build in the firm's own account.

  • Meta Ads

    Meta Ads (Facebook and Instagram) as a separate light on an injury firm's route, carrying its name and practice area pages into the cities it serves.

Questions about these pages

Do the pages above explain the law?
No. They describe marketing work: pages, listings, ads and counts. For anything about the law, a firm turns to its own attorney.
Is there an order to read them in?
The marketing overview comes first, since it places each light. After that, read whichever stretch your firm is tuning.
Where do I find what a plan costs?
On the pricing page, plan by plan, along with the work each plan covers.
Can a firm ask us about a page it cannot find?
Of course: tell us on the contact form which part of the route you wish to see covered.

Want a part of the route covered?

Name the stretch of the route you are tuning in the contact form, and a weekday and half hour will bring the CEO's call.

What should the first pages cover?

Name the practice areas your firm handles, the cities and counties it serves, and the referral sources it already has. Keep every name and every fact about a person's situation out of the message: this inbox is for marketing questions, and writing to us forms no attorney-client relationship.

Tell us about the firm and its practice areas

Say which practice areas you want found, which cities you cover and who already sends you referrals. A few lines will do. Please leave out the names and details of anyone's situation: nothing sent here is confidential, and it creates no attorney-client relationship.

A slot is optional. The call is about marketing only, so please keep legal questions and the details of any person's situation out of it.

The slot for our call

No slot chosen yet. Untick the box to skip it.

Open half hours are labeled for the zone you choose, and the call goes to the phone number typed above.

Time the route from search to phone call

Tell us the practice areas your firm handles and the cities it serves. We plan the order in which a searcher meets each page, the Maps entry and each ad, and the attorney signs off on every piece.

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