Every plan and its monthly price, posted in full

Search work comes first below, as four plans, and ad management follows with three. Click charges on the ad platforms are a separate bill that goes to the firm's own payment method.

The four search plans and what each addsAd plans for Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) are lower on the page ↓

Organic Growth: opening plan, then Silver, Gold, Platinum

Shared work is gathered into one box over the cards. The cards then print only the gaps between Silver, Gold and Platinum: each tier's landing pages and its Strategic Content Assets, along with a website on Gold and on Platinum.

What the timing sheet carries for each search plan

  • A first look at the existing website, listing and directory entries
  • The firm's Google Business Profile cleaned up and kept matching the site
  • Duplicate directory entries found and merged into one
  • Past clients are invited to leave reviews on a set rhythm, and every reply waits for the attorney's approval
  • A plain fact sheet about the firm that AI assistants can read
  • A report at month end covering pages, calls and forms
  • Silver

    $1,495/month

    Search work for a firm that already likes its website.

    • Landing pages each month: twenty-five
    • Strategic Content Assets monthly: four
  • Gold

    $2,495/month

    A wider page count, with the website built and looked after by us.

    • Landing pages each month: fifty
    • Strategic Content Assets monthly: eight
    • The firm's website, designed by us and maintained by usCut from this price
  • Platinum

    $3,495/month

    The widest page count, with the website and its upkeep included.

    • Landing pages each month: one hundred
    • Strategic Content Assets monthly: twelve
    • The firm's website, designed by us and maintained by usCut from this price

Over and above these prices come the click charges, which the platforms put on your card. Startup fees do not exist here and no term is signed.

Looking for the ads instead? Those plans begin further down this page.

Ad plans, and how the platform count sets the price

The work inside an ad plan is identical from one to the next, and platform count alone moves the price. Click charges come from the platforms separately.

Carried by each ad plan, however many platforms

  • Ad copy and keyword lists drafted ahead of launch and approved by the attorney
  • Negative keywords reviewed against the searches that actually arrive
  • Call and form tracking built so that no case facts get recorded
  • Click charges land on the firm's own card from each platform; none of that money reaches us
  • A monthly summary of calls and forms for each ad group
  • One ad platform

    $895/month

    One lane: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever fits the practice area.

  • Two ad platforms

    $1,595/month

    Two lanes at once, picked from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).

  • Three ad platforms

    $2,295/month

    All three lanes open together: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).

Over and above these prices come the click charges, which the platforms put on your card. Startup fees do not exist here and no term is signed.

What a posted figure covers and what stays outside it

The search lane starts at $495 monthly, and the opening plan is the one to reach out about. Its frame is twenty-five landing pages; the practice areas and cities a firm names decide what fills them. Silver, Gold and Platinum bring the posted total to four search plans.

One platform under management is $895 monthly. The click budget is the firm's to set and each platform collects it directly, so no click appears on our invoices.

No startup line sits on our bills, and no term is signed. All plans share the attorney's reading: pages, ad copy and review replies wait for it, and bar advertising rules stay with the attorney.

For the detail behind any line, see the search work page or the ad management page.

Questions about the boards above

Which plan do I ask about first?
The opening plan, at $495 a month. Twenty-five landing pages frame it and the rest is mapped out together, so start a conversation from the contact page.
What changes as a firm moves up through the search plans?
The opening plan is a frame to talk over. Moving through Silver, Gold and Platinum raises the Strategic Content Assets and landing pages each month; from Gold up, a website designed and maintained by us is part of the plan.
Do ad prices cover the clicks?
No. Our fee pays for managing the account. Every click is charged by its platform to the firm's own payment method, so the spend is the figure the firm picks.
What is owed to us before work begins?
Only the plan price. Nothing called a startup fee is on our price list, and no contract waits for a signature.
Why does the opening plan start with a talk?
Because its twenty-five pages are a frame. A firm's practice areas and cities fill it, so we go through that list together before anything is written.
Is the website line optional?
On Gold and Platinum, yes: a switch above the cards removes the website line and lowers the price shown. Silver and the opening plan carry no website from us to begin with.

Time the route from search to phone call

Tell us the practice areas your firm handles and the cities it serves. We plan the order in which a searcher meets each page, the Maps entry and each ad, and the attorney signs off on every piece.

The crossing drawn below is artwork and promises nothing about your phones.