Website design for personal injury firms, built as the third signal head
On a timed route the search listing lights first, the Maps profile second, and the website is the third head: the page a searcher reaches once the first two have pointed the way. Our website design for personal injury firms cuts that third head to match the other two, so what the profile says and what the page says are one and the same.
The attorney signs off on every statement on the site. We build the frame; the firm fills it with wording it can stand behind.
Three heads, one timing sheet
Someone who typed car accident lawyer near me
meets a listing, a profile and then a page. If the page names different practice areas than the profile, or serves another city, the offset slips and the green wave breaks. We set the site so that names, cities and the phone line agree with the profile everywhere the firm appears.
Our website design follows the same rule as the rest of the route: the build is a short list of repeating parts: one template for practice areas, one for cities and counties, an attorney page area and a contact page. Because the parts repeat in this website design, a new practice area means one more page, not a rebuilt site. The search work gets destinations to point at, and the Maps work gets a landing spot for each profile visit.
Gold and Platinum carry the managed website. A firm on a lower tier keeps the site it has, and the new pages are fitted into it.
Four parts cut for an injury firm site
- Template
Practice area template
One page per case type the firm names: car accident, truck accident, motorcycle, slip and fall. It names the cities served and the telephone line, and says nothing about any case.
- Template
City and county template
A separate page for every place served, carrying the same phone line as the Maps profile so the two sources agree.
- Firm's own
Attorney page area
A space the firm edits in its own words. We invent no biography, no team and no photographs; the firm supplies whatever it wants shown.
- Crosswalk
Contact page
A short form with three boxes, name, email address and telephone, plus a message line, set beside the firm's own phone line.
Division of labor on the managed site
| Part of the build | What we do | What the attorney does |
|---|---|---|
| Wording on a practice area template | Draft it from the firm's own notes | Read it, reshape it, sign it off |
| List of cities and counties | Set up one page per place | Confirm the list is correct |
| The attorney page area | Build the empty frame | Supply the text and any photographs |
| Hosting and software upkeep | Handle it on the managed tiers | Nothing to do |
| Later edits | Make them when the firm asks | Say what should change |
Laying out the site
Draw the route map
We list every practice area and every place on the firm's service map, then decide which pages exist and how they link to one another.
Cut the templates once
A practice area page and a city page are designed a single time and reused, so the site reads as one place and not a patchwork.
Fill the frame for the attorney
We write draft wording for each page and send it with every line open to change.
Switch on and keep the timing
Once the attorney signs off, the pages go live. Each month the profile is set beside the pages once more, so the two stay in step.
Looked over before a page goes live
- Practice area names match the Maps profile
- Each city or county page carries the same phone line
- Three boxes and a message line make up the whole of the contact form
- The attorney has gone through every line of wording
- No page boasts about the firm's record
- The page reads cleanly on a small screen, thumb only
- Each page links onward to the next in a sensible order
Bar advertising rules stay with the attorney, and the site carries only wording the attorney has cleared.
Three beliefs about a firm website
Said at the partner meetingA single page naming every practice area is enough.
What the timing sheet showsA searcher for truck accident work lands more cleanly on a page about that practice area. We give each its own address and link them together.
Said at the partner meetingA new site wipes out the old one.
What the timing sheet showsThe templates repeat, so growth means adding pages. A firm with a working site can keep it on a lower tier.
Said at the partner meetingA design is judged by how it looks to its owner.
What the timing sheet showsIt is judged by whether a searcher on a phone can find the practice area, the city and the firm's phone line within a glance.
Organic Growth plans, where Gold and Platinum add a hosted site
What the timing sheet carries for each search plan
- A first look at the existing website, listing and directory entries
- The firm's Google Business Profile cleaned up and kept matching the site
- Duplicate directory entries found and merged into one
- Past clients are invited to leave reviews on a set rhythm, and every reply waits for the attorney's approval
- A plain fact sheet about the firm that AI assistants can read
- A report at month end covering pages, calls and forms
Silver
$1,495/month
Search work for a firm that already likes its website.
- Landing pages each month: twenty-five
- Strategic Content Assets monthly: four
Gold
$2,495/month
A wider page count, with the website built and looked after by us.
- Landing pages each month: fifty
- Strategic Content Assets monthly: eight
- The firm's website, designed by us and maintained by usCut from this price
Platinum
$3,495/month
The widest page count, with the website and its upkeep included.
- Landing pages each month: one hundred
- Strategic Content Assets monthly: twelve
- The firm's website, designed by us and maintained by usCut from this price
Over and above these prices come the click charges, which the platforms put on your card. Startup fees do not exist here and no term is signed.
Questions about the site build for injury firms
Whose voice is on the pages?
Can the firm edit its own attorney page area?
Does the build add anything beyond pages and a form?
What becomes of the site when a plan ends?
Will the site lift the firm in the search listing?
Tell us which pages the firm needs
Mention your practice areas and the cities you serve in a note, and pick a half hour for the CEO to ring.
What should the first pages cover?
Name the practice areas your firm handles, the cities and counties it serves, and the referral sources it already has. Keep every name and every fact about a person's situation out of the message: this inbox is for marketing questions, and writing to us forms no attorney-client relationship.
Time the route from search to phone call
Tell us the practice areas your firm handles and the cities it serves. We plan the order in which a searcher meets each page, the Maps entry and each ad, and the attorney signs off on every piece.
The crossing drawn below is artwork and promises nothing about your phones.